In this age of
technology, many businesses are turning to multimedia marketing to
attract customers. Establishing an Internet
presence with your Web site is not always enough, plus there are
limits to Internet marketing. It still makes
sense to have a promotional CD-ROM handy for your customers. Important messages may be conveyed through a variety of styles when using multimedia technology
(i.e. combination of text, imagery and flashy animations). Best
of all, your cutting-edge approach to sales and marketing will make
you a stronger competitor.
The benefits of custom
electronic applications are endless. No matter what service
sector you are in or the size of your business we understand that
different companies require different styles of custom applications.
Why
should you consider multimedia marketing?
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Custom electronic applications are dynamic and interactive. An application
on a CD-ROM may be
designed for presentations, trade shows, or for a
specialized project that requires a custom electronic catalog,
manual, installation guide, etc.
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Multimedia marketing is NOT restricted to large corporations.
Businesses of any size may adopt multimedia marketing. Smaller
businesses now have an upper hand at attracting customers and
showcasing their products and services with a high-tech, professional
flair!
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A custom application can hold information from
several print catalogs and/or pamphlets on a single CD-ROM!
Conserves space.
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A CD-ROM listing your products and services is more useful than
relying only on
your Web site. Your customers can browse the e-catalog at their
own pace. Remember that your customers may not always have fast
computer systems and modems to read and upload information from your
Web site. The same can be said for online catalogs designed on
Web sites. Large amounts of information restricted to only a Web
site is not a good idea. Think of your customers!
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Any company selling
and/or manufacturing products will benefit from an e-catalog,
including those involved in selling spare parts for their products,
consider an electronic spare parts list. They are easier to use rather than thumbing
through a print catalog. In addition, sale of products and/or parts are processed faster and
efficiently if the e-catalog is accompanied by a "smart" electronic
order form that automatically fills out pertinent order information
for your customer (your customers DO NOT have to struggle writing out
long product descriptions and serial numbers when ordering parts!)
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Custom applications used in the field by sales personnel have
promotional benefits - a CD-ROM serves as a business card and leaves a lasting impression on your
customers. Increases the leverage in sales and improves public
relations.
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Electronic
applications are versatile allowing interconnectivity. Internet information including
company contacts is easily incorporated into custom
applications. This information is readily available to your
customers with only a few mouse-clicks away. Also, the
application may be developed giving users the options of viewing the
information directly from the CD or installing the application on
their computers. More options for customers, the better!
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Listen to your customers. Have your customers ever
inquired if your company provides information on CD-ROM? If you
find yourself in this situation and are not able to supply your customers with a CD-ROM, may be it's time to consider
getting one developed. Chances are your competitors are already
handing out custom software to their clients.
Give your customers what they want. They will appreciate your
effort considering their needs and providing them with user-friendly,
state-of-the-art electronic tools.
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Most custom applications do not require any downloads. Giving your
customers the option to download various files (Adobe Acrobat, Flash
Player, etc.) from your Web site so they may view certain
formatted files is okay, but don't forget that not everyone wants to
bother with downloading files. Remember not everyone has
super-speed computer systems and modems, and in some instances, access
to the Internet from the workplace.
